What Berwick Rangers going viral tells football clubs about social media

17 July 2019 11:45
Bayern Munich and Roma are not the only clubs gaining fans online – as Berwick, Motherwell and Celtic showed last seasonBy Simon Meehan for Nutmeg magazineIt’s 4.50pm on a cold, blustery Saturday in March and I am at the in-laws’ house on the south coast of England. Cups of tea have been distributed, rugby is on the TV and Scotland are trundling to another defeat. Amid sympathetic murmurings, I glance at Twitter for the score that matters. Dumbarton have beaten Montrose away and my mood is saved for the evening.My attention, however, is drawn to the multitude of likes and shares appearing on a tweet from the official Berwick Rangers account: “Ugly scenes in the dugout as Cowdenbeath’s manager has just told [Berwick manager] Johnny Harvey to ‘take his face for a sh*te’ #BRFC.” Related: The gentle pleasures of watching football in the Scottish Borders Official: Leonardo Spinazzola is now a Roma player. This summer #ASRoma will use each transfer announcement video on social media to help raise awareness about the search for missing children globally. @MissingKids ?? @telefonoazzurro pic.twitter.com/sy9GheDhsg Related: Grounds for optimism: a photo essay from the first day of the football season Related: The Dundee fan who skipped his own stag do to play for the club Continue reading......read full article

Source: TheGuardian