The world's biggest football clubs are always trying to find new ways to prove their superiority.
Unsurprisingly then, when social media began to take over in the early noughties, rival teams immediately started competing to rack up the most followers. Over a decade on, which club has been most successful?
Thanks to the recently published Deloitte Football Money League, we can now answer that question. This report added each club's Facebook, Twitter, Instagram, Youtube and TikTok followers to create their combined social media presences.
Below are the ten clubs who ruled the digital roost in 2020.
10. Manchester City ( 75.9m followers)
Arsenal just beat out their Premier League rivals to grab ninth place.
The bulk of the Gunners' 2020 social media following was on Twitter. On that platform they boasted just shy of 17m, the fourth most of any football club.
8. Bayern Munich (87.1m followers)
They were pipped to the post by Barcelona in the revenue rankings, but no side had a bigger social media following than Real Madrid in 2020.
Los Blancos lead the way on Facebook and Instagram, where they have a massive 200m followers combined, and they also have an impressive audience on the three other platforms.
Source: 90min
