As Junior Stanislas' limp effort squirmed between the mitts of Jordan Pickford, the Bournemouth contingent at Goodison Park swiftly shifted their focus to the big screen.
That strike put the Cherries 3-1 up against Everton on the final day of the season, and within one point of 17th-placed Aston Villa – and their Liverpudlian hosts had taken the unorthodox approach of splashing the score between Aston Villa and West Ham on the stadium's big screen.
One goal for West Ham would have been enough to ensure Bournemouth's survival, but it was not to be. The south coast club's unprecedented five-year stint in the top flight had come to an end and Eddie Howe announced his departure from the club this weekend.
As the hashtags of gratitude pour out and the number minus-17 gets its fair share of air time, Howe has to make the most important decision of his managerial career to date.where next?