Source: Liverpool_Echo
Liverpool FC trademarks the Liver Bird
Anfield 300[LNB]LIVERPOOL FC has finally succeeded in its bid to trademark the Liver Bird.[LNB]The club caused uproar two years ago when it emerged it had applied for the rights to the city's world-famous symbol.[LNB]After talks with Liverpool council, the Reds agreed to abandon the bid.[LNB]But it has now emerged the council and the football club made a deal whereby they both applied for different trademarks of the famous birds.[LNB] The club was granted a trademark by the Trade Marks and Designs Registration Office of the European Union (TMDREU).[LNB]The council is seeking its own trademark through the UK's Intellectual Property Office.[LNB]Council officials said the deal would mean the club was free to crack down on counterfeit football merchandise.[LNB]But crucially, they said it will mean the council can act as 'guardians' of the famous symbol for other businesses and charities which have long used the Liver Birds.[LNB]Council leader Joe Anderson said: 'When Liverpool FC first raised the issue of registering the Liver Bird logo, it caused a lot of concern that charities and other organisations which used the Liver Bird on their literature and promotional material would be unable to do so in the future.[LNB]'The club's aim is to stop counterfeiters from cashing in by using the badge on pirated goods and they do not want to stop the logo being used legitimately.
