Everton FC launch new 'shocking' pink away kit for 2010/11 season (VIDEO)

EVERTON Football Club will be tickled pink next season - after revealing a 'shocking' new away strip!The Blues' new kit for 2010/11 is predominantly pink and midfielder Leon Osman, who unveiled the strip at the club's Evertone One store this morning, said: 'It's certainly different and it caused a bit of a stir in the dressing room but I like it.'It looks great when it's worn and although it's a brave design why not? We've never been afraid to try new things at Everton and I think this kit will be popular.'According to the official release, the away kit 'features two high contrast colours - lightning pink and navy blue - a combination that has been designed to make players more visible in their teammates' peripheral vision.'But the strip also harks back to the colours the club wore during their first season as champions of England.Chief executive Robert Elstone said: 'This new kit takes its inspiration from our club's history, indeed it dates back to the 1890/91 season when Everton were crowned league champions for the first time.'The old pink kit saw Everton crowned champions, we want this new kit to help take Everton to the next level.'The 2010/11 shirt has been designed by Le Coq Sportif.Ray Evans Managing Director of Kitbag, Everton's retail partner, said: 'We have worked extremely closely with Everton to create a kit which meets the needs of the players. The material of the new kit has been specifically developed exclusively for Everton to make the shirt lighter, more durable and cooler. 'I am sure the new 'Revolutionary' away kit is the first step in what we all hope will be a very successful year for Everton Football Club."Fans can purchase their new Everton away kit at Everton One and Everton Two, by calling 0871 663 1878 or via www.evertondirect.com.

Source: Liverpool_Echo