BARRY HORNE: 3D experiment at Everton shows Sky is the limit for new innovation

I AM fortunate enough to occasionally work for BSkyB on their Champions League, international, La Liga and Football First coverageOn Wednesday, however, I was given the opportunity to be part of a full dress rehearsal for their inaugural 3D presentation.I turned up at Goodison Park somewhat sceptical. I am a confirmed technophobe and always the last buy into the latest techno- logical advance, so I expected a gimmicky offering.I came away, however, feeling very impressed. I was left with the impression that once again Sky have put themselves ahead of the pack.They are currently facing a court battle as a result of the Monopolies Commission questioning their position in the market.I am guessing they rushed their latest innovation into place to safeguard their place at the head of the field. As far as I am concerned there is no question that Sky have revolutionised just about every aspect of our national game.Coming along as they did, at the time of other monumental changes - the Bosman ruling and the Lord Justice Taylor Report - Sky have actually put their money where their mouth is investing enormous sums in technology and personnel.They are sometimes cast as the villains of the piece. But I don't think many football fans appreciate the significance of their involvement in the modern game.

Source: Liverpool_Echo