York City's main sponsor for the new season will be Pryers Solicitors, a local firm based near Poppleton.The firm's logo first appeared on their FA Trophy final shirts and it will feature more heavily on the new ones.
Ian Pryer of the firm said: "I am very pleased to build on last season's sponsorship at Wembley and become the main sponsor this season."
City chairman Jason McGill added: "We are delighted that a local firm has shown the club such great support."
The company developed a relationship with the club last season, leading to their involvement in the FA Trophy final.
Pryer added: "Economically, times are not at their easiest for York businesses but this is a time to step forward and support our local team."
The new away strip will be on display on Friday when City entertain Hartlepool in a pre-season friendly.
City's previous main sponsor, CLP Industries, will continue their relationship with the club.
They are currently supporting the youth policy, and intend to provide further commercial support during the new season.