Wigan Athletic have slashed ticket prices in a bid to boost flagging gates at the JJB Stadium.
Latics manager Paul Jewell warned the Wigan public that the paltry 15,000 crowd that attended December's 1-0 defeat by Arsenal had a negative effect on the team.
To counter the lack of atmosphere the club cut prices for the visit of Chelsea before Christmas leading to a bumper 22,000 attendance.
But after crowds once again slipped for the New Year's Day visit of Blackburn Rovers, the Latics have decided to reduce prices for their forthcoming home games.
"Everyone saw what a fantastic atmosphere we generated with a packed JJB Stadium against Chelsea," said Jewell.
"It was absolutely rocking and it had a big impact on the performance of the players.
"The lads were buzzing in the dressing room to be playing in front of a noisy and passionate full house and we want to try and re-create that from now until the end of the season.
"To have a full stadium gives the players a massive lift and I'm behind any project which aims to get the people of Wigan in through the door and backing the team.
"We need the Wigan fans to be our 12th man. They will play a crucial role for the remaining matches of the season.
"These are crucial times for this club. I hope the supporters will join with us for the battle."