Wigan Athletic will play their home games at the DW Stadium from next season onwards, club chairman Dave Whelan has announced.
DW Sports Fitness, Whelan's latest commercial venture, will take over the naming rights of the ground which is currently called the JJB Stadium.
Whelan bought the nationwide chain of fitness clubs from his former company, JJB Sports.
"The contract for naming rights for the stadium was for a duration of 10 years and that dates comes around in August," said Whelan.
"The JJB Stadium has made the town of Wigan known all over the world and we can now look forward to a whole new era as the DW Stadium."
Meanwhile, Whelan is hoping to use Wigan as a debt-free example to the rest of the Premier League.
"It is my intention to get this club debt-free and I would encourage every other Premier League club to do the same if they can," he continued.
"There are teams in there that own three-quarters of a billion pounds.
"I don't think it is right we have football clubs owing that kind of money.
"But it's no use me complaining about it and not seeing if I can get Wigan debt-free.
"We have debts of about £15million now and I'm going to see if I can get that down to zero over the next 12 to 18 months.
"It is not easy but I need the support of Wigan people to do it."