Wigan boss Roberto Martinez says his side must be at their best if they are to beat Burnley at Turf Moor.
The Clarets have won all four of their Premier League home games this term - so far beating Manchester United, Everton, Sunderland and Birmingham.
Knowing full well the task his side face, Martinez says his Wigan men must throw everything at their rivals if they are to avoid a similar fate.
Wigan have lost their last three away games in England's top flight which is hardly the ideal preparation for such a task.
However, Martinez knows full well his rivals are capable of blundering, as they did when he guided Swansea to success at Turf Moor in January before his move to the DW Stadium.
"The reality is Turf Moor has become one of the hardest places to play in the Premier League," said Martinez.
"You go to Turf Moor, and it's tough. Look at the results they've had, and that's a clear example of how hard it is to play against them.
"They've carried their winning mentality and momentum from last season into their home form this season.
"They'll also be wanting to bounce back from the derby defeat to Blackburn last weekend, so I'm sure they'll look to be even more attack-minded this time around.
"We're ready, but we have to be ourselves and impose ourselves in that environment because we all know the Burnley fans make it very special for their players.
"That's the biggest thing, being able to go there and impose yourself."
The Latics are yet to win an away game this season but Martinez insists he is not concerned by that form.
"There's just been one performance I've not been happy with, but apart from that I've been happy with many things," he said.
"The next step is getting the results, but it's not bothering me at all.
"At the moment I don't think we've fulfilled our potential yet as a squad, and that's important.
"You can see good signs, on and off the ball, and a pattern of play and the way the players are enjoying their football.
"There's still a long way to go. Certain partnerships are working well, but others need to click, and it takes time. We're only nine games into the season."