The former Birmingham owners were described as being in 'poleposition' in the race to buy the club, with a deal likely to beconcluded in the next few days.
Coming clean: Gianfranco Zola says he will not beg to keep his job at West Ham
WEST HAM UNITED FC: All the latest news from across the webZola questions his own ability to save West Ham from the dropWest Ham fined £115,000 for violence that marred Millwall Carling Cup tieIt appears the pair's £50million offer to take a controlling stake with an option for a full buy-out has been preferred to that of Malaysian Air Asia entrepreneur Tony Fernandes, who has also made a determined bid for the club.
There has been interest, too, from Cagliari president Massimo Cellino and finance company Intermarket Group, but a source close to the negotiations said: 'It looks like it is Sullivan and Gold.'
The duo are former West Ham shareholders and their interest in West Ham has been clear since they sold Birmingham to Carson Yeung last October.
One fit striker: Luis Jimenez will lead the line at Villa
They have promised to provide funds to reinforce the team, who go to Aston Villa today desperately needing points in their fight for Premier League survival.
But their arrival at Upton Park will be bad news for boss Zola, with a more experienced replacement likely to be brought in.
The Italian has been in charge for 16 months in circumstances that would have tested a long-established boss, never mind one in his first club management job.
Zola has considered quitting at times and while he has vowed to fight on regardless of off-field changes, he will not beg to stay.
He said: 'The new owners may not want to speak to me. I think I can do this job well and that is enough, but I have to prove it to everybody else, every day.
'For me, the pitch speaks. If what I am doing isn't good enough then it is right they change me. The sack is not a fear for me at all.'
West Ham could today come up against one of the players Zola had to sacrifice last summer, Villa defender James Collins, and the manager has few forward options.
With unsuccessful loanee Luis Jimenez his only fit senior striker, Zola said: 'I have Frank Nouble, Freddie Sears, Jimenez and . . . myself! But I am not afraid of playing youngsters.'
WEST HAM UNITED FC: All the latest news from across the webZola questions his own ability to save West Ham from the dropWest Ham fined £115,000 for violence that marred Millwall Carling Cup tie