Barry Fry has claimed Peterborough have been beaten to the loan signing of Freddie Sears by Sheffield Wednesday.
Posh director of football Fry was keen to bring the young West Ham striker to London Road but believes the Owls offered a more lucrative package.
Gianfranco Zola was happy for the 19-year-old Sears to go out on loan to increase his first-team opportunities and it now looks as though Hillsborough will be his next destination.
Fry told the Peterborough Evening Telegraph: "The lad came down to London Road with his dad and liked what Darren Ferguson had to say.
"He made it clear he was keen to come here, but West Ham have blocked the move and told him he has to go to Sheffield Wednesday.
"It is a big disappointment because Freddie would have provided some hot competition for Craig Mackail-Smith and Aaron Mclean, but there was obviously more money involved with Wednesday."