West Ham have taken steps to improve their style of play by appointing former Hammers and England striker Teddy Sheringham as the club's new attacking coach.
The 48-year-old, who scored 147 goals in the Barclays Premier League, has joined West Ham on a part-time basis and will begin work during pre-season.
The move comes after manager Sam Allardyce was told by the club's owners to produce more "entertainment" in the new campaign.
"I'm very excited," said Sheringham, who played alongside Allardyce at Millwall as a youngster.
"Sam phoned me a week or so ago and asked me if I fancied it. It was far too good to resist really.
"Being a West Ham boy and coming from the area, it fits nicely in all that I'm about, what with working alongside Sam and knowing a few of the players as well.
"They've got a lot of respect for Sam, they speak very highly of him and to know that's the case made me want to get involved.
"I know the environment, I know everything about West Ham, so it was just too good an opportunity to turn down."