West Ham legend Julian Dicks insists the club should not be forced into allowing Scott Parker to leave on the cheap if they are relegated from the Barclays Premier League.
His team may have been struggling to battle relegation all season, but Parker has enjoyed the most successful year of his career.
The midfielder's outstanding performances at the heart of the team have earned him a regular place in the England squad and the player of the year award from the Football Writers' Association.
He was the subject of a bid from Tottenham last summer and is expected to be offered several escape routes out of Upton Park if the Hammers are relegated to the npower Championship.
Co-owners David Sullivan and David Gold admit relegation will hit the club hard in the pocket but that should not mean selling their most-prized asset cheaply, according to Dicks.
"It's down to the club if they want to sell him or not," said the former West Ham skipper. "He's under contract. They can make him stay there so at the end of the day if they want £10million for him then they should hold out for £10million for him. If it happens it happens and if it doesn't then he stays at West Ham."