The West Ham United striker has scored just once this season and has netted only twice in his last 26 appearances at club level.
His lack of form in front of goal saw Cole omitted from the last England squad and the 26-year-old is determined to get back into Fabio Capello's plans.
Cole understands why comparisons have been drawn with Heskey, who has been maligned throughout his career for his lack of goals, despite his overall contribution to the team.
However, Cole believes he possesses more of a goal threat than the Aston Villa striker and is eager to get back to his best for West Ham.
"I don't want to be known as a striker who does not score," said Cole in the Daily Mirror. "All I want to do now is to get back to where I was.
"My game has always been about getting the ball and holding it up and bringing others into play.
"That's how I got into the England team, it was not about my goals, but my hold-up play.
"If I can get back to that, and also start scoring some goals on top of that, then I should be a threat in the future.
"Emile is a really nice guy, but I don't see myself as his type of player. I can do that job, but I really think I am threat as well."