Sam Allardyce has vowed to win over West Ham fans unhappy with his appointment as the club's new manager.
The former Bolton, Newcastle and Blackburn boss has agreed a two-year contract to attempt to guide the relegated Hammers back to the Barclays Premier League. The appointment has divided opinion among the Upton Park faithful, with many fans turned off by Allardyce's direct style of play.
"I wouldn't have taken this job if I didn't think we could bounce straight back into the Premier League," Allardyce told www.whufc.com.
Owners David Sullivan and David Gold have opted for pragmatism over sentiment, with the Allardyce having taken Bolton from the Championship into Europe during his spell at the Reebok Stadium.
"More than that, I wouldn't have contemplated the job if I didn't think there was the opportunity to build something substantial at West Ham," added the 56-year-old.
"I know there will be West Ham fans asking whether I'm going to abandon the style of play that's been the club's heritage over the years.
"All I'll say is it will be a tale of home and away. At Upton Park we'll try to play the kind of game the fans want.
"We will aim to continue in the same way on our travels but we'll also be tough, hard to beat and utterly resilient."