West Bromwich Albion have rejected a bid from Premier League rivals Wigan Athletic for Nigerian international striker Peter Odemwingie whose 15 goals last season played a key role in keeping the Baggies in the top flight.
Albion sporting and technical director Dan Ashworth said West Brom are determined to keep Odemwingie who has two years remaining of his current deal.
"This summer, we have made it our number one priority to keep our core players - like Peter - and strengthen the squad around them as we endeavour to firmly establish this club in the Premier League," said Ashworth.
"Peter enjoyed a fantastic first season with us and is a firm favourite with the supporters, with whom he enjoys a great relationship.
"We have no intention of selling Peter and we are a little bit disappointed that Wigan have tabled this offer.
"We spoke to Wigan beforehand and made it clear Peter was not for sale, but they still proceeded to lodge a bid - which has been flatly rejected.
"We are in discussions with Peter over a new-and-improved deal to reward him for his efforts last season and we are very hopeful these talks will reach a successful conclusion."