West Bromwich Albion smashed their transfer record to sign Benin striker Stephane Sessegnon from Sunderland just before the transfer window closed on Monday.
Steve Clarke's team have failed to score a single goal in their first three matches of the season and the Baggies have responded by splashing out on Sessegnon.
The 29-year-old agreed a three-year contract with Albion and is reported to have cost the club around Â£6 million ($9.3 million, 7 million euros), beating their previous record of Â£5 million paid for Reading's Irish striker Shane Long in 2011.
"Albion have broken their transfer record to sign Sunderland attacking midfielder Stephane Sessegnon in a beat-the-deadline deal," a statement on the club's website confirmed.
Sessegnon arrives at the Hawthorns with a proven Premier League pedigree and started all-but-seven of Sunderland's league matches in the past two seasons, scoring 14 goals.
He started his career in his homeland with Requins de'Atlantique before moving to Europe in 2004.
Sessegnon spent two seasons in the Parisian suburbs with Creteil before moving on to Le Mans.
After being snapped up by Paris Saint-Germain, he helped his new club reach the 2008-09 UEFA Cup quarter-finals in his first season.
Sessegnon went on to win the 2010 Coupe de France before earning a Â£6 million move to Sunderland the following January.
He has 40 appearances and eight goals for his country and featured in the 2008 and 2010 African Nations Cups.