The Baggies will have the company's name on their kit for the next two seasons.
'Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor,' said chief executive Mark Jenkins.
We're in the money: West Brom have capitalised on their Premier League status
'We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.
'We look forward to helping them promote their brand in the Premier League.'
Stoke weigh-up bid for West Bromwich and Blackburn target Mongongu West Brom boss Hodgson joins race for Chelsea defender BertrandTurkish delight for Carson as West Brom keeper moves closer to signing for Bursaspor All the latest West Bromwich Albion FC news, features and opinion