Tony Mowbray warned his West Brom players not to let their heads drop after losing at home to Stoke on Saturday.
The Baggies manager targeted the Potters game as crucial to Albion's survival but his side got off to the worst possible start when Ricardo Fuller gave the visitors the lead thanks to some woeful defending with just two minutes gone.
West Brom dominated possession, but failed to muster the kind of opportunities which their relegation rivals were doing at will and Mowbray could only look on as another defensive error saw James Beattie seal the clash in the 49th minute.
And when Mowbray was asked to give his reaction to the defeat, which leaves the Midland outfit eight points adrift from safety, the Baggies boss said: "It's disappointment all around.
"I think it was a big game for us, we needed the three points and yet we fell short at both ends of the pitch.
Charity-case"Again, almost a charity-case goal after two minutes - I think when you play Stoke City you need to score first and try and bring them out a little bit. To concede a goal so early we played into their hands."
With seven games to go, time is running out for Albion to continue playing Premier League football at the Hawthorns.
A huge match against Portsmouth lies in wait and Mowbray has told his players to keep their heads up, otherwise they could face the chop.
"If players let themselves down in training and let their heads drop they won't be playing," the Baggies boss added.
"I've got no thoughts on anybody letting their heads drop - they'll all keep going, stick together - [there is] seven games to go and they've got to go and attack those games and be positive, try to score some goals and win some matches."