14.40: I'm going to bid you farewell folks. Please stay tuned to this very website, where we will bring you all the live news from the 3pm matches. Dan Ripley, a young man who isn't without his wisdom, is on hand to guide you through those games. Thank you for your company. A very good afternoon to you.
14.37: FULL-TIME: BIRMINGHAM 1 WEST BROMWICH ALBION 3
A crucial win for West Bromwich Albion. The morning after the night before for Birmingham, who really are involved in a right old scrap at the bottom now.
14.33: This one is drifting to its inevitable conclusion. There will be four added minutes.
14.31: Many home supporters are heading for home now. There are only two minutes left on the clock.
14.28: Birmingham have the Carling Cup in the locker, and they have a very winnable FA Cup quarter-final against Bolton next weekend. The league table won't look pretty for the Blues tonight though.
14.26: Bowyer's shot from the edge of the area takes a deflection but flies into the hands of Carson when home supporters were hoping to see it hit the net. Time is very definitely running out for the Blues.
14.22: There are ten minutes left in this one, and if anything West Brom are enjoying more of the possession. The points are going to The Hawthorns, it seems.
14.18: The visiting supporters are in full voice now. They're really enjoying this now. Birmingham need to produce something dramatic in the closing stages.
14.14: GOAL! BIRMINGHAM 1 WEST BROMWICH ALBION 3
This one could be all over now. Morison crosses to the far post, and Paul Scharner heads it across goal and in, with Foster haplessly handling it over the line. Poor goalkeeping, but it's pure delight for Hodgson and the Baggies.
Heading for victory: Paul Scharner scores West Brom's third goal from a tight angle
14.11: Roy Hodgson has his head in his hands as Odemwingie blazes over with the goal gaping. Brunt's splendid shot from 25 yard bounces off a post, and flies straight to Odemwingie. He seems surprised and blazes over.
14.08: Both sides make a change. GonzaloJara comes on to replace Jerome Thomas, and Birmingham replace Jean Beausejour with Kevin Phillips.
14.04: Well, I never, After an awful first half, it's all happening now. I told you to stay with me, didn't I?
14.02: Carson has to be alert to palm away a shot from Bentley, to prevent the Blues striking back quickly for the second time.
14.00: GOAL! BIRMINGHAM 1 WEST BROMWICH ALBION 2
The Baggies are back in front, and it's a splendid goal from James Morrison. He turns away past Curtis Davies just outside the penalty area and fires home an unstoppable shot into the roof of the net.
Brilliant strike: James Morrison fires West Brom 2-1 in front
13.58: Bentley's fine swinging cross threatens to drop into the top corner, but Scott Carson does well to tip the ball away.
13.54: An unwanted piece of history for Bowyer - he picks up his 100th Premier League yellow card. He's the first player to reach that mark.
Leveller: Jean Beausejour stretches to score for Birmingham
13.50: GOAL! BIRMINGHAM 1 WEST BROMWICH ALBION 1
That lead didn't last long. Carr sends Bowyer away down the right and his fine low cross is turned in by Beausejour. I think the second half might be better than the first.
13.49: GOAL! BIRMINGHAM 0 WEST BROMWICH ALBION 1
Ben Foster's clearance isn't brilliant, and after a scramble Odemwingie pokes the ball forward for Youssouf Mulumbu, who fires into the roof of the net.
Delight: Youssuf Mulumbu is congratulated by Peter Odemwingie after scoring West Brom's opener
13.47: We're back under way. Stick around for approximately 48 more minutes - please. Marc Antoine-Fortune is off and Peter Odemwingie is on.
13.31: HALF-TIME: BIRMINGHAM 0 WEST BROMWICH ALBION 0
This is pretty much a stinker. It has to improve in the second half. See you in 15 of your British minutes.
13.27: It's a bit of a slog, OK make that a lot of a slog. I didn't want to do this, but I'm going to say it. Three words: Carling Cup hangover. Cheers for that Peter Carline.
13.22: A decent chance comes at last, with Jean Beausejour floating over a delightful cross and Jerome diving in to head narrowly wide.
13.20: Ten minutes to the break, and we're still waiting for a really good chance in this match.
Clashing for the ball: Birmingham's Curtis Davies challenges West Brom's Marc-Antoine Fortune
13.18: Another good run from Thomas, but he delays on the edge of the area, and his pass to Brunt is blocked. The pair have strong words with each other straight afterwards.
13.14: Cameron Jerome should do better with his shot from 25 yards out, but his bobbling effort is wide of the post.
13.10: Both teams could do with a bit of inspiration. Maybe there's a bit too much tension surrounding the match.
13.07: David Bentley's cross is headed away, straight to Liam Ridgewell, who fires over the bar from 30 yards out.
13.02: A Birmingham corner finds Bowyer in space on the edge of the area, but his low drive towards goal is blocked away.
13.00: We've played 15 minutes in this one. Well I say we, I've done nothing more than sit here and type out a few words. It hasn't been the most explosive of starts.
12.56: Lee Bowyer feeds David Bentley on the left, and his cross is blocked behind for a corner. Bowyer then gets another chance to cross, but it floats beyond everybody and behind.
12.53: I've seen better pitches. There isn't an awful lot of green grass out there.
Battle: Birmingham's Cameron Jerome competes with West Brom's Abdoulaye Meite (right) and Jonas Olsson
12.51: Some nice twists and turns from Jerome Thomas, and his cross finds Chris Brunt, who heads straight at the keeper.
12.49: A decent move from Birmingham involving Stephen Carr and Wembley hero Obafemi Martins on the right, but it breaks down and the Baggies clear away.
12.48: The atmosphere is fairly buzzing for this early start. Both teams are feeling each other out in these opening minutes.
12.45: We're under way in this lunchtime clash. Please try not to go anywhere else. I'm not sure there's anywhere else to go.
12.41: The teams are making their way out for this one. If you're good, I'll let you know what happens from here on in.
12.40: Birmingham's marvellous performance to beat Arsenal in last weekend's Carling Cup final has rightly earned them plaudits throughout football, but it's very much back to the bread and butter this afternoon. West Brom, who picked up a late and crucial point against Stoke last Monday, will be desperate not to lose this one.
12.38: A quick look at the Premier League table and you can see why this match is so important. Birmingham are in 16th place, and West Brom 17th. The Blues have one more point, and two games in hand.
12.35: Birmingham midfield pair Barry Ferguson and Craig Gardner are missing for the Blues, but Roger Johnson has recovered from a calf injury. West Brom's Graham Dorrans misses the match for the visitors with an ankle injury.
12.32: I suppose you want the team news. I'm here to oblige.
Birmingham: Foster, Carr, Johnson, Davies, Ridgewell, Beausejour, Fahey, Bowyer, Bentley, Jerome, Martins.Subs: Doyle, Murphy, Larsson, Phillips, Zigic, Parnaby, Mutch.
West Brom: Carson, Reid, Olsson, Meite, Shorey, Brunt, Mulumbu, Scharner, Thomas, Morrison, Fortune.Subs: Myhill, Tchoyi, Vela, Odemwingie, Tamas, Cox, Jara.
Referee: Mike Jones (Cheshire)
12.30: Good day, good day. It's still a little cold here in Blighty, but spring will certainly be springing over the next couple of weeks. We're officially at the business end of the season, folks.
Midlands rivals Birmingham and West Bromwich Albion will both be desperate for the points at St Andrews, with both at the wrong end of the table.
Birmingham supporters are still basking in the glory of their Carling Cup success, but will know defeat against the Baggies will be a blow in the battle to stay in the top flight.
A tale of two managers: Alex McLeish led Birmingham to Carling Cup glory at Wembley last weekend and Roy Hodgson (right) is in charge of his third Premier League club inside a year
Birmingham in need of a cash boost to keep in the blackOlsson offers to pay after smashing picture in tunnel bust-up at Stoke
Explore more:People: Roy Hodgson, Alex McLeish, Craig Gardner, Barry Ferguson, Roger Johnson, David Bentley, Lee Bowyer, Jerome Thomas, Obafemi Martins, Liam Ridgewell, Ben Foster, James Morrison, Paul Scharner, Kevin Phillips Places: Birmingham