Spurs look east to cash in with sponsor's name plastered across stadium

Tottenham have reason for giving their new stadium building operationthe wordy description of Northumberland Development Project. They do not want a name to stick for the venue until they have agreed a lucrative title sponsorship, for which the search has started in the Middle and Far East. The latest plans for the 58,000-capacity stadium include space for community events suchas a temporary rink or street markets.