Former England forward Teddy Sheringham kicked off this year's Keep Your Eye on the Ball campaign by showing off his own ball skills in a cheeky commercial aimed at getting football fans across the UK to check their testicles.
The advert will be broadcast in football grounds around the UK throughout the campaign's Focus Fortnight awareness drive, until April 12.
Tottenham , Manchester United and Millwall legend Sheringham joins a long list of England footballers including Steven Gerrard, David James and Peter Crouch who have supported the campaign since it was founded by the Everyman Male Cancer Campaign, the Professional Footballers Association and The Football Association in 2000.
'I admit it wasn't the sort of call-up I was used to but when I was asked to support Keep Your Eye on the Ball, I had no hesitation in saying yes.
Testicular cancer is the most common cancer in men aged 15 to 44 while prostate cancer is the biggest killer of men over 50 - that's a huge portion of football fans in the UK.
A lumpy road ahead: Teddy Sheringham is fronting Everyman's Keep Your Eye On The Ball campaign this year
'I want to encourage men to put as much attention into their health as they do their football so we can beat these diseases,' says Sheringham who also played for Portsmouth and West Ham.
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During Focus Fortnight, Keep Your Eye on the Ball will launch its first ever SMS competition where entrants can win one of five signed England football shirts.
In addition, former Chelsea footballer and Everyman patron, Jason Cundy, will host a celebrity five-a-side match on 9 April at the Wimbledon Goals centre which will be refereed by Premier League man-in-black, Peter Walton.
All money raised for the campaign goes directly into funding research at The Everyman Centre - Europe's first and only centre dedicated to male cancer research and part of The Institute of Cancer Research.
Football fans can find out how to get involved in the campaign by visiting www.keepyoureyeontheball.org