Tottenham Hotspur court shirt and stadium sponsorship in the Middle East

22 April 2009 07:24
Officials from the club are understood to have been in talks with up to a dozen companies from the United Arab Emirates, Bahrain and Qatar.

Spurs have applied for planning permission to devleop a site adjacent to their existing White Hart Lane home and build a 58,000-seat stadium. The development would also include 450 new homes, offices, a 150-bedroom hotel and a supermarket.

 Related ArticlesWin tickets to Man Utd v SpursSpurs sweat on Dawson injuryBent determined to prove worthMiddle Eastern airlines compete for Man Utd sponsorship dealCredit crunch: How Premier League teams will be affected by the financial downturnWenger close to signing new dealPaul Barber, the club's executive director, said: "There's a lot of excitement here about what we're doing as this will probably be the only football stadium to be built in London in the next decade.

"The critical part of that financing is finding a sponsor and we have identified the Middle East and the Far East as most likely to deliver that partner."

The club's present shirt sponsorship deal with internet casino firm Mansion expires next year and it is possible Tottenham could follow in the footsteps of Arsenal, who signed a combined deal with the Emirates airline, in 2006, for the naming rights of the Arsenal stadium and shirt sponsorship.

It is possible that any agreement could involve a "gift in kind", such as assistance with the building of the stadium, the cost of which is said to be around £390 million.


Source: Telegraph

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