Spurs can target £20million from CL

06 May 2010 12:38
Tottenham can bank on a minimum of £20m if they get through to the group stage of the Champions League, according to a football finance expert.[LNB] Television money and participation cash should see Spurs pocket that sum with even more income possible from performance bonuses if they get into the knockout rounds.[LNB]Simon Chadwick, professor of sports business at Coventry University and who has carried out financial research on the Champions League for tournament sponsors MasterCard, said suggestions of £60million were far-fetched.[LNB]Spurs' fourth spot in the Premier League guarantees them a place in the final qualifying round of the European competition but they need to get into the group stage to really cash in.[LNB]Chadwick said: "Tottenham have got to get into the group phase, that's pay-day number one otherwise the income is negligible.[LNB]"If they get into the knock-out phase that's pay-day number two; if they get to the final that's the third pay-day.[LNB]"They should be guaranteed upwards of £20million but to suggest £60million is far-fetched."[LNB]Last season, when all four English clubs made the quarter-finals, earnings in television money and bonuses ranged from £19.5million for Liverpool up to £32.5million for Manchester United.[LNB]Gate receipts and merchandise sales also swell clubs' coffers - though they may not be too different from the Europa League - while clubs can also cash in from sponsors.[LNB]Many sponsorship deals include a premium if clubs qualify for the Champions League, and corporate hospitality can also be charged at a premium rate.

Source: Team_Talk