David Bentley, another expensive summer acquisition, also featured for the reserves against Chelsea, with Frazier Campbell scoring twice in a 4-0 win.
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Keane's return to the club, as captain, may have pushed Pavlyuchenko out of the first-team picture, but it has come as a relief to Ledley King.
The central defender, who is fighting a constant battle with knee injury, has given up the armband and is now free to concentrate on his own performance.
He said: 'When you can't play and you're captain, you feel a bit more responsibility to be there. Maybe that's helped. When I am playing, I can just concentrate on my game.'
Meanwhile, Tottenham manager Harry Redknapp has been linked with French goalkeeper Yohann Pele.
The 26-year-old, who was recently called up to the France squad, is currently playing for Le Mans in Ligue 1, but his contract ends in June.
"I've not made a decision, but my preference is still to go abroad," he said.