Andre Villas-Boas has told Andros Townsend to continue working hard so he avoids the same off-the-field problems Jack Wilshere has encountered recently.
Townsend became the most talked about player in English football last week when he made a stunning international debut against Montenegro.
The 22-year-old followed that performance up with another impressive display versus Poland, and if he maintains his good form, it would be practically unthinkable for the winger not to make Roy Hodsgon's World Cup squad.
From now on, his life will never be the same again. His every move both on the pitch and in his private life will come under the microscope.
Wilshere remains one of England's brightest talents, but has had a rough time of late.
After being pictured smoking outside a nightclub, the Arsenal midfielder then caused controversy with his comments over national eligibility.
The fact that he also made headlines for appearing to urinate against a bush during an open training session shows how much scrutiny England players are under these days and Villas-Boas knows it.
"Obviously when you get public and media recognition you have to tolerate it," the Tottenham manager said. "He (Townsend) has to step up his game. I suppose Jack Wilshere falls into that category.
"He is a great product of English football. Sometimes they are chased, sometimes a victim and sometimes guilty.
"But at these moments you have to stay strong with your personality and continue to perform for club and country."
Townsend on Friday completed an eventful week by signing a new four-year contract with the White Hart Lane club.
Spurs lacked width last season when Aaron Lennon was out through injury, but Townsend's superb form has meant the north London club have coped easily without the former Leeds man, who has not played since the opening day of the season.
Lennon has recovered from the foot injury he has been suffering from and is available for Sunday's game at Aston Villa.
Lennon has been Tottenham's first-choice on the right flank for the last few years, but Villas-Boas thinks the 26-year-old knows he will not expect to walk straight back into the starting XI.
"People understand that you have to fight for your place," Villas-Boas said.
"Sometimes you don't always have to speak to the players. They are intelligent and understand that."