Swansea have secured the largest sponsorship deal in their 101-year history after announcing international finance company Goldenway as their new shirt sponsor ahead of the 2013-14 season.
Goldenway's GWFX brand will replace online casino firm 32Red on the front of Swansea's home and away kits as part of an initial £2million one-year deal, with the option for an extension.
Swansea hope the deal will continue to grow the club's exposure and utilise the Barclays Premier League's massive Asian fan base that makes up over 30 per cent of the total global audiences, including live match broadcasts into over 200 million households in China.
The deal was sourced and negotiated by sports marketing consultancy firm, SportQuake, who will also assist in managing the sponsorship.
Swansea chairman Huw Jenkins welcomed the deal with Goldenway, who operate in London, Auckland and Hong Kong.
He said: "We are delighted to have agreed a deal and we look forward to our partnership. We hope we can build up a great relationship over the next 12 months and hopefully the next few years.
"We have built the club up over the last 10 years, we have changed things, added things, and to be in the position we are today in the Premier League, with a company like Goldenway joining us makes the club very proud.
"Within the Premier League we are sure the profile of our club and Goldenway will be enhanced and we can have a good future together.
"It is always easy to get a sponsor when you want one, but finding the right one to suit the football club was very important."