Source: Team_Talk
Swans boosted by lucrative deal
The Gibraltar-based company, who used to sponsor Aston Villa, were believed to be talking to several other Premier League clubs before signing the two-year deal with the Welsh club.
And vice-chairman Lee Dinen says the deal shows the progression of the club.
He told the club's official website: "We are now a Championship club with a Premier League sponsor. It was also very encouraging to see a number of other major companies expressing an interest in becoming our main sponsor.
"There were some very interesting discussions over the course of last season, but 32Red was without doubt the best deal for us."
Ed Ware, CEO of 32Red added: "We are thrilled to be partnering Swansea City, one of the most exciting clubs in the Championship.
"Swansea has become a highly progressive team over the last few seasons and we are looking for an exciting time as the club's new sponsors."
