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Sunderland turns to Africa for record deal.
Published : 25 Jun 2012 13:30:57
Sunderland have announced their biggest ever shirt sponsorship deal to date, where the SAFC players will be donning Invest in Africa across there midriffs for at least the next two seasons.
Tullow Oil is behind the deal with the club, although either side will speak about any formal figures, it’s reported that the money involved is easily the black cats biggest sponsorship deal.
The announcement was made today by Sunderland owner Ellis Short and vice chairman David Miliband MP along with CEO of Tullow Oil Aidan Heavey.
Mr Short said, “We are very proud to have augmented our relationship with Invest in Africa through this wonderful agreement.
“It is a partnership which sets a new benchmark for the club commercially but what stands out is while doing so, it truly gives something back to both our own region and to a continent which has become a firm part of our club’s success story over recent seasons.
“Extending our relationship will enable us to put the club’s knowledge and experience – allied with its immense global reach as part of the Premier League – fully into practice. It fits perfectly with our own aims as we continue showcasing Sunderland AFC to a global audience which simply loves football.”