Andy Reid is refusing to set any targets despite Sunderland's encouraging start under new boss Steve Bruce.
The Black Cats midfielder played a key role in the 4-1 home victory over Hull which lifted the club into sixth place in the Barclays Premier League table on Saturday evening.
With striker Darren Bent having taken his tally to four goals in five games and former Tigers defender Michael Turner having enjoyed a near-faultless debut against his old club, expectation has risen significantly on Wearside.
But amid all the talk of a comfortable top 10 finish and even a challenge for European qualification, Reid is keeping his feet firmly on the ground.
Asked about the club's ambitions for the campaign, the 27-year-old Irishman said: "There is no point saying we are going to finish here, we are going to finish there because you just put yourself there to be shot at.
"We will go about it as best we can, we will give everything we can in every game. One thing the fans did see out there aside from quality, they saw loads of tackles and commitment. That's what they demand and that's what we will give them."