Sunderland boss Roy Keane slammed the Football League's decision not to award his side the Championship trophy at Kenilworth Road after the Black Cats pipped Birmingham to the title following a 5-0 thrashing of hapless Luton.
Keane's side made light work of the already-relegated Hatters with goals from Anthony Stokes, Daryl Murphy (two), Ross Wallace and David Connolly, while Birmingham's 1-0 defeat at the hands of Preston North End saw them finish the season as runners-up.
"It is a PR disaster that we did not pick it up today," said Keane. "The supporters paid good money to travel here to watch us.
"I cannot get my head around why we were not able to receive the trophy. It is a disgrace.
"People mentioned safety, but I don't think that would have been a problem.
"There is a function organised for tomorrow night, though, and we will receive the trophy then."
Meanwhile, Keane has already turned his attention to next season, adding: "It is nice to go up as champions and there is a massive challenge ahead.
"I will meet Niall (Quinn, chairman) and the board next week, and we will look at what kind of money is available.
"There are a few players at the back of my mind who I would like to bring to the club, but that is just the start.
"They are good players at good clubs and they are under contract. You have to set your standards very high, and we will have to raise the bar next season."