Bruce was less than happy after learning that Darren Bent had handed the ball over at the Trinidad and Tobago international's request when their side was awarded a second penalty in yesterday's 5-2 Barclays Premier League victory over Wolves.
Jones avoided an ear-bashing by smashing his 48th-minute spot-kick past keeper Wayne Hennessey, just as Bent had done before the break. However, while Bruce later insisted that would not happen again, Jones promised the £10million former Tottenham striker that he will not have it all his own way in the goal stakes this season.
Spot on: Kenwyne Jones (centre) scores against Wolves on Sunday
He said: 'We always say that the one who wins it, takes it. Darren won the penalty and got hold of the ball, but I got to the spot first and didn't want to move. I don't want to fall too far behind him in goals and thankfully, he handed me the ball.
'We both want to score as many goals as possible. I didn't really feel any more pressure because he gave me the ball. He has a 100 per cent record from the spot this season, but I was confident I would score. I wanted another goal and I stuck it away.'
Bent took his tally to six for the season with his ninth-minute penalty, and will try desperately to claim a seventh, although it was Wolves defender Michael Mancienne's decisive touch which sent his injury-time shot beyond the wrong-footed Hennessey to complete the scoring on an eventful day at the Stadium of Light.
The 25-year-old's efforts did little harm to his hopes of attracting the attention of England boss Fabio Capello ahead of next summer's World Cup finals, while Jones, 25 next week, reminded a crowd of 37,566 of his potency.
Strike partners: Jones and Bent celebrate the successful penalty
However, on a chaotic afternoon when the balance of power repeatedly changed hands, the visitors left Wearside wondering just how they had lost so heavily. A 2-0 lead three minutes into the second half slightly flattered Sunderland and, within seven minutes, Wolves were level.
John Mensah's own goal was unfortunate, the ball rebounding off his chest after keeper Craig Gordon had palmed Christophe Berra's cross straight at him.
However, Kevin Doyle's 55th-minute equaliser was a comedy of errors as Gordon was forced to handle Kieran Richardson's dreadful back-pass to concede a free-kick six yards out. Karl Henry's close-range blast from Andy Keogh's tap was blocked, but Doyle pounced on the rebound to wipe out the home side's advantage.
At that point, Wanderers looked the more likely winners, that is until Jones decided to take matters into his own hands. With 20 minutes remaining, he picked up possession 25 yards out and, having shifted the ball on to his right foot, unleashed a low drive which flew just inside Hennessey's right post.
Head over heels: Jones shows his delight at scoring in Sunderland's win
Any hopes of a second fightback were dashed within three minutes when the unmarked Michael Turner headed Andy Reid's corner home, and Mancienne's unwitting intervention as Bent threatened once again at the death was harsh on Mick McCarthy's men.
Sunderland have collected a healthy 12 points from their first seven games, but face tougher tests ahead with a trip to leaders Manchester United next weekend and Liverpool's visit to the north east after the international break.
However, Jones for one is confident that progress is being made on both the personal and team fronts. He said: 'I feel like I'm scoring different goals this season, and long may that continue. People maybe expect me to head it all the time, but I want to be better than that and bring more to the team.
'The fact Darren did give me the ball for the penalty shows that we are a very tight unit this season. Whether we have won or lost, we have stuck together and we will need that if we want to take the club to the next level.'
Disappointed as he was by the result, McCarthy was able to take positives from his side's performance, which was packed with spirit and character as well as enterprising play.
He said: 'There will be no problem with the team spirit. I have never had issues with that at all. When I was here [at Sunderland] and we were bottom of the league, there was never an issue with team spirit or desire. I don't worry about that. They were great today, I am proud of them.'
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