Sunderland's new owner Ellis Short says he has just taken control of a 'big club', but who is he trying to kid?
They have a decent sized stadium and many players who think a lot of themselves with little reason but the only thing that is big about them is the space in their trophy cabinet.
If Roy Keane made Sunderland seem like they had the potential to be a success, his departure exposed the truth.
Even with the money of Short it would take years for the club to live up to his description.
The top 10 finish that he wants next season won't be easy either. The Sunderland squad needs a complete overhaul and if they can avoid the Mike Ashley style false dawn that they have endured down the road at Newcastle, they will be doing well.