Fraizer Campbell has warned Darren Bent and Kenwyne Jones he will not be content to live in their shadow.
The 22-year-old, whose summer move to Sunderland from Manchester United couldeventually cost the Black Cats £6m, opened his goalscoring account for the club in Tuesday night's 2-0 Carling Cup third-round victory over Birmingham.
It was his third successive start after manager Steve Bruce decided to leave Jones on the bench at Burnley last weekend following his lengthy trip back from international duty with Trinidad and Tobago.
Off the mark: Campbell opens his account for Sunderland
Bruce admits the youngster's performances have left him with a big decision to make for Sunday's Premier League clash with Wolves at the Stadium of Light with Campbell, Jones and leading scorer Bent competing for the two berths up front.
Campbell is well aware he is the junior partner, but has vowed to do all he can to make sure the big two do not have things all their own way.
He said: 'It's just like any club, you have got to work really hard to get into the team, and then even harder to keep yourself in the team.
'I knew it would be a challenge, but that's what I wanted for myself, a fresh start, a new challenge, and hopefully I can force my way into the team.
'But at the same time, we just want to win the game, so I am sure whoever is on the bench and whoever is playing, we will all be fully behind the team.
'It's a team game. We have got a lot of games left and whoever is playing will play and whoever is on the bench will get their chance.'
Bruce has been particularly impressed with the way Bent and Campbell have linked up on the training pitch, and is keen for the three men to work on the respective partnerships to allow him to change his approach when he feels the need.
Campbell said: 'Some partnerships work better than others, but we have been working well in training - but that's not to say we haven't been working well with Kenwyne as well.
'It's as difficult as you make it. We have a good understanding in training during the week.
'It's as hard or as easy as you make it. If you get on well and you are chatting to each other, it is relatively easy.'
He said: 'I will just try to stay out on the pitch as long as I can. If I am out on the left or out on the right, I will do that. I am happy to do that for the team.'