New Sunderland boss Steve Bruce is confident that he will be accepted on Wearside despite his links to north-east rivals Newcastle United.
Bruce, who was born in Northumberland and is reported to have been a boyhood Magpies supporter, doesn't believe his roots will be a major concern for Black Cats fans.
Speaking after agreeing a three-year deal at the Stadium of Light on Wednesday evening, he said: "It's results on the pitch that matter. I hope I can win over the few doubters I have. The vast majority of what I've seen is positive.
"I'm proud to sit here and be Sunderland manager. Unless you're born up here, you don't really realise what it means.
"It's a working class area. It was born in me and bred in me that I only got there with hard work.
"I wasn't blessed with any huge ability. I got there with a bit of hard graft and a bit of determination and I want my team to mirror that."
Meanwhile, Bruce has pledged to wipe the slate clean and assess the squad he has inherited from former boss Ricky Sbragia fairly.
He added: "I'm going to give everyone a chance. I've got the chance to work with the players for a good few weeks before the transfer deadline.
"Whatever happened in the past, I'm not really interested in. To start with I want to give every single one of them a chance.
"We have some good players here and I want to have a good look."