Jones was sent off in first-half stoppage-time for raising his hands and pushing the Hammers player, who fell to the ground clutching his face.
Bruce said: "Kenwyne was wrong, I can't defend him. He's pushed him. That's all it is.
"Then I see the play-acting and then the medical people running on with an ice pack on an eye injury as if he's got a cut eye and there's nothing there. It's all just a ploy.
"The referee has got a decision to make but I have to say Ilunga's play-acting left a lot to be desired.
"Whoever it was with the ice swab; he pulled it away and I was looking for a big gash of an inch and a half, I was looking to see if there was a bump. There wasn't even a bruise."