Bruce hit in the pocket.

22 February 2010 14:41
Sunderland boss fined for his out bust. Sunderland boss Steve Bruce has been fined £2500 by the FA for his comments towards referee Andre Marriner following his decision to send off defender Michael Turner during Sunderland's match against Man City. The FA's official statement called Bruce’s comments "improper conduct", and followed the fine with a warning for Bruce towards his future conduct.  

Source: FOOTYMAD