Stoke City have appointed former Crewe Alexandra boss Steve Holland as their new academy manager.
Holland is looking forward to the challenge at the Britannia Stadium as Stoke, who are battling Premier League relegation, look to nurture future talent.
The 39-year-old joins the Potters with a proven track record after helping develop the talents of Dean Ashton, Robbie Savage and Danny Murphy during his time in charge of Crewe's academy.
And Holland has already been impressed by Stoke chairman Peter Coates, manager Tony Pulis, director of football John Rudge and chief executive Tony Scholes.
"I'm really looking forward to it, Stoke is a massive club and this is a big challenge for me," Holland told the Potters' official website.
"I have been extremely impressed by the enthusiasm of all the senior staff, Peter Coates, Tony Pulis, John Rudge and Tony Scholes.
"We have held extensive meetings and you know we are all of the same mindset, we want the academy to be very successful so that's what I will be hoping to try and do.
"It is obvious to me from the meetings we have held that the academy is something the club want to move up a gear or two."