The Blackpool bandwagon rolls on with DJ Campbell scoring a second-half winner as Stoke were beaten 1-0 at the Britannia Stadium.
It means Ian Holloway's side have now collected six wins and 22 points from 16 games - a remarkable tally given they were widely tipped for relegation.
Prior to kick-off a montage of the late Sir Stanley Matthews, who served both clubs and England with distinction, was well received by home and away supporters.
Matthews would have been proud of the way Blackpool not only kept the ball but showed resilience when needed.
Stoke huffed and puffed but were left deflated as their five-match unbeaten run came to an end.