It's been reported that Southend United fitness coach Laurence Bloom has joined League One side Charlton. A blow to Blues boss Paul Sturrock and the club in what has so far been a realtively good close season for the Shrimpers is that fitness coach Laurence Bloom is on the verge of joining League One side Charlton Athletic. As ever nowadays it's a couple of tweets that have set the story up and ironic it involves one of the backroom staff that has actually survived the earlier culling due to the club's well documented financial problems. Phillips wrote: 'Fitness coach Lawrence Bloom set to leave Blues for Charlton Athletic' and followed it up with; 'Losing Lawrence Bloom is a big blow for blues. Very highly rated by Paul Sturrock' So unless we're being fed a curve ball it looks like he's off to join former full back and overall Shrimpers legend Chris Phillips, as well as ex-players Alan McCormack and Simon Francis, not at Bournemouth yet, as an Addick. Only last Monday Laurence was talking to the Echo about the return of the players on Friday, July 1st to pre-season training. Bloom told www.echo-news.co.uk: “The majority of the players really looked after themselves during the summer break and I’m really pleased with the shape they’re in. For the first couple of days we conducted a number of tests on them, including a bleep test and then some in the gym as well. But it went well and we will be kicking on with the work this week, including some boxing conditioning work at the TSG Fight School in Westcliff.” Majority, who were the players that hadn't looked after themselves?! In advance of any official word we're take this opportunity to offer good luck to Laurence and his move to South London.