Away fans from all Premier League clubs are to see tickets capped at £20 for the first time over the coming weeks thanks to a pioneering move by Virgin Media and the Football Supporters' Federation.
The national supporters' organisation launched the 'Twenty's Plenty' campaign in January 2013, calling on clubs at all levels to recognise travelling supporters by capping ticket prices.
Premier League clubs have capped away tickets at £30 since the start of the season as part of a three-year agreement, but Virgin Media is now reimbursing the cost of tickets above £20 for a single away fixture at all top-tier clubs.
The majority of matches covered by the initiative, in partnership with the FSF, are being held between April 15 and 23, while Virgin Media, Southampton's shirt sponsor, already subsidises every visiting supporters' ticket to St Mary's to £20.
Kevin Miles, chief executive of the FSF, said: "The Football Supporters' Federation has a long-standing rally cry - Twenty's Plenty for Away Tickets.
"We're delighted that Virgin Media has helped make that a reality at many upcoming top-flight games.
"Thanks to this Twenty's Plenty deal, tens of thousands of top-flight fans could potentially save hundreds of thousands of pounds in the coming weeks. It's a great idea."
Brigitte Trafford of Virgin Media added: "We want to be part of a positive change for Premier League football fans across the country and are stepping up by subsidising away tickets to £20.
"Away fans are at the heart of the game and their tickets need to be affordable. Without them, the atmosphere in grounds is reduced and their teams don't feel supported."
Fans can claim their subsidy after their team's match by visiting www.virginmedia.com/twentysplenty
Source: PA
