Source: Team_Talk
Owls put their shirt on charity
The Owls, the first club in the Championship to offer their shirt sponsorship to charity, will have The Children's Hospital logo emblazoned on their playing strip for the 2009/10 and 2010/11 seasons.[LNB]Wednesday chairman Lee Strafford said: "We're proud to say loud and clear that Sheffield Wednesday wants to break the current football mould by getting away from the perception that football is just about money.[LNB]"Bringing together key stakeholders in Sheffield to drive local and national value is a key part of our strategy.[LNB]"Certainly, a commercial shirt sponsorship deal can be very lucrative. However, we feel there is much more value in supporting an organisation within our city that provides a vital service to people in need, not just to those in our own region, but to children across the country.[LNB]"It is vital we, as a celebrated football club with a strong heritage, play a responsible role in the community which surrounds us."[LNB][LNB]
