Peter Odemwingie has had a transfer request rejected by West Bromwich Albion as Premier League strugglers QPR continue to chase the Nigeria striker.
Albion turned down QPR's £2 million bid for Odemwingie earlier in the January transfer window, but the Nigerian is keen to make the move to Loftus Road and responded by handing in a transfer request.
However, Albion's sporting and technical director, Richard Garlick, has confirmed they snubbed Odemwingie's demand and stressed the Baggies have "no need" to sell any of their players.
Odemwingie, who has 18 months remaining of a three-year contract, has played a leading role in Albion establishing themselves in the Premier League and has been their top scorer for the past two seasons.
"Peter is hugely popular with our supporters and it is disappointing that he has decided to hand in a transfer request," Garlick said on Friday.
"It was immediately turned down and has done nothing to change our stance during January.
"Peter is under contract until the summer of 2014 and we have no need or desire to sell our core players.
"We want to keep the squad intact to enable us to build on an encouraging first six months of the season."