Sunderland have dropped their interest in Portsmouth's Peter Crouch.The Black Cats had agreed a £12m fee with Pompey, plus personal terms with the 27-year-old England striker.
However, the offer was withdrawn after Crouch indicated that he would prefer to remain in the south of England rather than move to the north east.
"Naturally this is hugely disappointing for us as Peter was one of our primary targets," Sunderland manager Steve Bruce told his club website.
"I know he was impressed with the set-up here when he came for talks but it's simply a matter of geographical location and that's not something we can affect.
"What's pleasing, however, is that it shows the intent of the club going forward that we are trying to bring players in of his calibre and we will continue to pursue other targets."
Bruce has already signed striker Frazier Campbell from Manchester United this summer for a fee of £3.5m and has also brought in Paraguay defender Paulo da Silva.
The former Wigan boss, backed by millionaire owner Ellis Short, has funds available to further strengthen his squad and revealed there could be plenty more arrivals at the Stadium of Light before the start of the new season.
"We have a number of irons in the fire," added Bruce.
"We'll be looking to make several additions to our squad in the coming weeks."
Fulham were also reportedly interested in signing Crouch after they agreed to sell striker Bobby Zamora to Hull City for £5m.