Plymouth Argyle have completed the capture of Bradley Wright-Phillips from Southampton on a two-year contract.
The former Manchester City striker left St Mary's after the Saints' relegation to League One as the financially-troubled club could not afford to offer him a new deal.
Wright-Phillips' availability immediately alerted Plymouth manager Paul Sturrock, who beat off reported interest from Crystal Palace to bring the striker to Home Park.
Sturrock has now challenged the player to reignite his career with the Championship outfit.
"He was kind of an in-and-out player at Southampton - I think it's time to rekindle his career," Sturrock told the club's official website.
"It's time for him to work his passage to get himself back to the standards he's achieved in the past, and I think we're the right kind of club for him.
"When he started at Manchester City, he was very bright, but his career has taken a nosedive over the last two or three seasons.
"We've just got to turn him on, to find and push the right buttons. We'll be working very hard with him.
"The reason why I went down the road with him is that he's done it before, and I'm very confident he'll do it again."