Norwich captain Russell Martin is hoping the squad's move to refund fans who travelled to their 3-0 defeat at Swansea last Saturday will guarantee them the support they need in the final weeks of what has been a long fight against relegation.
A week after a home win over Sunderland had eased the Canaries' worries, a poor performance at the Liberty Stadium left them only six points above the drop zone and nervously looking over their shoulders once again.
They offered little on the pitch to reward the 899 fans who had made the 612-mile round trip - the longest on the fixture list for Norwich - and so the players have decided to reimburse the fans for their tickets.
"Our fans have been brilliant home and away this season and the numbers we get on the road are really impressive when you consider how far they have to travel up and down the country from Norfolk," Martin said.
"All the lads really felt for the fans at the end of Saturday's game, with most of them facing something like a six-hour drive home. Hopefully this will help them with the cost of travelling to our next away game at Fulham.
"These next few games are obviously vital and the support and the atmosphere at our recent win over Sunderland at Carrow Road made a massive difference. So hopefully they'll get right behind us again this Saturday when we play West Brom, at Fulham and in all of our remaining games, to help us finish as high up the table as possible."
Fans paid £20 for adults and £10 for concessions at Swansea - reduced prices as part of a deal with the Swans.