Following an unforeseen surge in demand for home kits, Liverpool have been forced to issue a statement on their official club website after the jersey went out of stock earlier in the week.
The New Balance strip has been the most successful in Liverpool's history, however the unprecedented demand for the kit has forced Liverpool to restock, and the club has reassured fans they will be available for purchase again by mid-February.
"Due to significant demand for our home kit, we are currently out of stock of many of our home kit items. The 18/19 kits have been the most successful in our history," read a statement on the club's official website.
"In order to meet this demand, we have placed a further reorder of home shirts and we're working hard to ensure supporters are able to purchase as soon as possible.
New Balance have been supplying the famous red strips since the 2015/16 campaign, with the previous two home kits breaking the record for most jerseys sold, only to be topped by this year's edition.
Though the deal has appeared to be a profitable venture, the current £45m contract expires at the end of next season, and the club are actively looking to secure a new deal come the summer of 2020.
£75m - Man United— Liverpool FC News (@LivEchoLFC) February 11, 2019
£60m - Arsenal
£60m - Chelsea
£50m - Man City
So what can Liverpool expect?https://t.co/ZhHdDSrDrf
According to the Liverpool Echo, Manchester United have the most lucrative shirt deal in the Premier League, worth £75m, and the Liverpool board believe they should be attracting a similar amount for their own deals.
Whether the supporters are responding to the attractive brand of football Jurgen Klopp has introduced, or whether they're simply crazy for a collar, the Merseyside giants could be forced to prepare for more sales records to be broken should they go on to secure their first Premier League title this term.