It was claimed that Rugani would become Maurizio Sarri's second major Chelsea signing after midfielder Jorginho for a fee up to £44m. But the deal never materialised in the end.
Chelsea did not sign another centre-back and some may question Rugani's decision to stay put after playing just 90 minutes in Serie A and only a solitary minute in the Champions League so far this season.
Speaking about his client's situation, agent Davide Torchia has explained why the 24-year-old ultimately did not want to join Chelsea.
"The contract expires in 2021. There has been a very important request for negotiations from Chelsea, Juve evaluated it and the player has never wanted to leave," Torchia is quoted as saying by CalcioMercato.
"His aim was to win a place in the team. Juventus believed in the player and we will certainly look at the renewal issue - there is no urgency but it is not too long to wait."
Chelsea will likely turn to the market for a centre-back at the end of the season, with both Gary Cahill and David Luiz due to be out of contract come June.
Source: 90min