Aston Villa manager Alex McLeish is trying to ignore his critics, but is well aware of the price of failure in the Premier League . because he was drafted in from "just down the road" at St Andrews.
Some Villa fans, who were already unhappy at the summer appointment of the former Birmingham boss, are furious about a run of three games without a win or a goal.
McLeish is coming under increased pressure as a consequence and, although he is trying to block out the doubters, he knows performances need to improve.
Alex McLeish: "I am not as doom-and-gloomy as some people are.
"The social networks and phone-ins have evolved to make it a blame culture and knee-jerk culture. You have to deal with it and live with it - that is the way it is.
"If I was to listen and read everything, my shoulders would be hunched.
"Failure is monstrous. Margins of success and failure can be miniscule, but the consequences are enormous."